Project Overview.
Digestible focuses on designing a meal planning app that reduces stress in everyday food decisions. The app enables users to plan meals, automatically generate precise ingredient lists, and order groceries for delivery within a single, streamlined experience. Miso, the bunny mascot is integrated as a guiding companion to support usability, onboarding, and engagement without distracting from core tasks.
Challenge.
The primary challenge was to design a system that simplifies meal planning while remaining intuitive and flexible for a wide range of users. The experience needed to reduce cognitive load, support efficient decision-making, and encourage more intentional purchasing habits. Another key consideration was designing clear flows that allow users to purchase only the ingredients required for planned meals, helping reduce food waste while increasing convenience through delivery integration.
Playful, Accessible Visual Language
Bright colours are used purposefully to create a friendly and engaging experience while supporting accessibility and visual hierarchy. High-contrast pairings, consistent iconography, and clear typographic structure help guide users through key actions, ensuring information remains legible and easy to scan for a wide range of users.
Miso is positioned as a functional product element that supports engagement, clarity, and retention. It provides contextual guidance during onboarding and key decision points, helping users move through planning and purchasing with confidence. Beyond in-app use, Miso also serves as a strong brand marker, making the app instantly recognizable on a user’s device and reinforcing memorability across touchpoints. Miso serves a warm reminder to the user that meal planning isn't as daunting as it is.
This user flow outlines how a user moves through the app to plan meals efficiently, from discovery to confirmation. The flow prioritizes clarity, flexibility, and low cognitive load, allowing users to explore options, build a schedule, and finalize their plan with confidence.
Responsive Design Across Platforms
The interface was designed to scale seamlessly from mobile to desktop while maintaining a consistent visual identity. Core components, colour usage, and typography remain unified across breakpoints, with layouts adapting to take advantage of larger screen space without introducing visual noise. This ensured the experience felt familiar and cohesive across devices, while still optimizing usability and hierarchy for each platform.
Result.
Clear and Streamlined Planning
The app brings meal planning, ingredient management, and grocery ordering into one simple flow, reducing friction and decision fatigue. Each step is designed to feel lightweight and easy to complete.
Intentional Process Creates Intentional Users
By generating precise ingredient quantities for planned meals, the app helps users buy only what they need. This supports more sustainable shopping habits while increasing convenience through delivery integration.