Project
Overview
Project Overview
Contrast is an invite-only mobile app and event experience designed to connect companies with contrasting sustainability profiles, fostering unlikely but complementary green partnerships. Built for DESNathon 2025, a 40-hour hybrid design hackathon hosted by York University's Design Student Association.
Contrast is an invite-only mobile app and event experience designed to connect companies with contrasting sustainability profiles, fostering unlikely but complementary green partnerships. Built for DESNathon 2025,
a 40-hour hybrid design hackathon hosted by York University's Design Student Association.
Contrast is an invite-only mobile app and event experience designed to connect companies with contrasting sustainability profiles, fostering unlikely but complementary green partnerships. Built for DESNathon 2025, a 40-hour hybrid design hackathon hosted by York University's Design Student Association.
Industry
Technology & Sustainability (B2B)
Technology & Sustainability (B2B)
Timeline
February 2025 (20 Hours)
February 2025 (20 Hours)
Tools
Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects), Figma
Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects), Figma
Scope
Mobile App UI, Branding System, Promotional Materials (Invitations, Tickets, Signage, Event Program) & Motion Design
Mobile App UI, Branding System, Promotional Materials (Invitations, Tickets, Signage, Event Program) & Motion Design
Team
Yuki Huang — UX/UI, Visual & Motion Design
Sam Lampano — UX/UI, Branding & Research
Yuki Huang
UX/UI, Visual & Motion Design
Sam Lampano
UX/UI, Branding & Research
Problem
How do you bring together companies from different industries to form sustainable, unlikely partnerships and make that experience feel exclusive, intentional, and engaging?
How do you bring together companies from different industries to form sustainable, unlikely partnerships and make that experience feel exclusive, intentional, and engaging?
Solution
A members-only event paired with a companion app. Companies receive physical invitations each quarter (limited to three per company), with an enclosed ticket that unlocks the Contrast app. The app guides attendees through matchmaking based on sustainability goals, provides a digital ticket and schedule, and includes a drink menu where purchases are covered by attending companies to fund future events.
A members-only event paired with a companion app. Companies receive physical invitations each quarter (limited to three per company), with an enclosed ticket that unlocks the Contrast app. The app guides attendees through matchmaking based on sustainability goals, provides a digital ticket and schedule, and includes a drink menu where purchases are covered by attending companies to fund future events.
